FAQ'S - Fernando Fonseca - Digital Marketing and PR Professional

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I am currently working from Portugal in the EU. Despite that I don’t regulary visit clients and do most of my work remotely.

Digital Marketing is a craft by itself involving tools and knowledge that are specific to digital means, however it surely complements traditional Marketing fundamentals.

Marketing is an ever evolving subject and nowadays companies should consider switching to a omni-channel strategy planning. Where Digital Marketing and traditional marketing can create sinergy and improve the overal client experience and brand perception.

Website creation by itself is purely on the executional side of things.

In a website creation the taks is simple: You have a guideline to follow and execute it accordingly.
On the other hand a digital marketing service will involve researching, and planning a online strategy.

It can involve many tools and processes that require a lot more work.

A website is not something you can give a selling price right away. In order to satisfy that need I need to know what are your needs, what funtionalities you actualy require and what is the amount of work needed in order to give you a fair price.

Website prices vary from a few thousand Euros to, in some cases, up to 10K. 

A Public Relations (Public Affair or just PR) representative,  is a person who represents a company and manages an all encompasing company image including diferent public relationships.

In a nutshell a PRs job is to to work it in a positive way without having to resort to advertising.

Crisis management is the process of preparing an organization  for a major event or occurance that may threaten the organization, its reputation, stakeholders, or the general public. Public relations professionals are key to develop a crisis communication strategy.

PR are polyvalent professionals besides crisis management I can also do press conferences, develop press releases, intermediate online and offline press and even event planning and execution.

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