NASFP is a cliente who I hold dearly as it was one of my first clients of 2023. NASFP Serviços de Contabilidade, Lda  or just NASFP as it is know, is a certified accounting Company who specializes in selling accounting and financial consulting. My task was simple to create a new institutional image for the company that would better represent the company's vision and mission as long as create a personality and brand tone. After the conceptual work was done it was time to create the logo, color scheme, lettering, e-mail signatures  that replaced a very ancient design that according to the owner never truly represented the company. After all the nitty gritty, it was time to apply that visual concept to the web where developed a very satisfactory end-product. The biggest difficulty of the project was the creation of content since I was never familiar with accounting terms, phraseology or even procedures. There was a big difficulty to gather this information from the owner and employees as it is a very busy company and as such its time was always of the essence.