Digital Marketing
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What is Digital Marketing?
Digital marketing also known as Online marketing is the promotion of brands and its connection to potential clients through digital channels. This is done by e-mails, social networks, online advertising, text and multimedia messages.
Social Marketing is all about creating online engagement. It means making people talk about you or your products on social media such as Facebook, Instagram, Twitter, Linkedin or even Youtube.
It involves a active paticipation of the public and by todays standards it has become the mainstream medium to get peoples attention specialy in B2C segment (96% of Marketeers use it).
SEO is a Marketing technique and not a form of marketing per-say. Its often described as the “art and science” of making a webpage appealing to the search engine mechanisms. Its also a very delicate craft and hard to master due to the metrics involved. SEO is also very volatile because search engine algorithms change very often so there is never a immutable way to do it right.
Content marketing is the art of making and distributing meaninfull content to keep your audience hooked and engaged ultimately leading to a purchase action.
Its a strategy of distributing relevant and meaninful content to your target audience.
While we have a specific page speaking of Content Marketing just keep in mind that Content Marketing is a very important tool to transform leads into clients in a very fashionable and affordable way.
Pay-per-click is where companies advertise in a specific platform where they everytime potential clients click on it.
Affiliate Marketing allows influencial people to win money promoting other peoples business in this case your company.
One of the most used mediums of affiliate marketing is Youtube or Instagram where influencers promote products in exchange for a small percentage of fee.
The concept behind e-mail marketing is simple: You send a promotional message and wait for the client to click on it. It might sound simple at first but there a lot more going on in the background.
You want potential customers to see your campaigns as a valuable service and not just as a promotional tool. If done correctly e-mail marketing can generate more leads (89% of Marketeers identifiy it as the most efficient lead generator).
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