The Diminishing Role of Hyper-Segmentation in Modern Digital Marketing In the digital marketing landscape, the nuances of audience targeting and segmentation are undergoing changes in recent years. As we navigate 2024, traditional demographic segmentations are becoming less

The Pitfalls of AI in Web Design: Implications for Digital Marketers Here is the thing... In digital marketing, AI tools for web design and landing page creation are enticing due to their promises of efficiency and speed.